"We don't say goodbye, we say s'long."
Irish proverb - or is it American?
I have started this post a few times, forgotten to save it and lost the draft. Maybe an omen.
Ten years ago, we introduced a cool (no pun intended) concept - run the Rocky Mountaineer train in the winter time and create a travel experience that could not be duplicated. When you combine "the land of million Christmas trees" with the magic of the Canadian Rockies and a train called the Rocky Mountaineer, we had the core elements to launch our new product.
A week or so we made the difficult decision to not run the 2008 Winter Rail program for the Rocky Mountaineer. We were caught in a difficult dilemma - expand the program considerably to gain efficiencies and distribution support or collapse it. With only four departures available in the month of December, the program was not able to gain broad distribution outside of the peak season of Christmas when airfares and room nights were high. And it became apparent that we would be unable to expand the season, not because the demand was not there, but rather because we do not own the tracks we operate on. The opportunity to expand the winter rail program simply was not available.
Unlike a retail store which can move to a different location when expansion is warranted, we did not have that luxury. It doesn't mean that we are abandoning the concept of running trains in Canadian winters, rather we are back to the drawing board to introduce another creative tourism product. If you were one of our guests over the last ten seasons, we hope your memories of the Canadian Rockies in all their winter glory are still with you.
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